CAA China agrees to provide venue management skills to Hangzhou Sports Park

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CAA China has signed a strategic cooperation agreement with the owners of the Hangzhou Sports Park that will allow the Chinese branch of the sports and entertainment agency CAA to bring its expertise in venue management to the venue before the organization by the city of the 2022 Asian Games.

CAA China has signed a strategic cooperation agreement with Hangzhou Xiaoshan Asian Games Stadium Investment and Construction, a subsidiary of China Construction Eighth Engineering Division, which owns the complex, which includes the 80,000-seat and 10,000-seat “Big Lotus” main stadium. ‘Small Lotus’ tennis center as main attractions, as well as a 10,000-seat aquatic center.

The SportBusiness website reported that the agreement will see the parties cooperate in the areas of project investment; Design and construction; operational and business advice; marketing of places; and special cultural and sports projects.

CAA has extensive experience in venue management with its CAA Icon arm having worked on over 100 major stadium projects, including Mercedes-Benz Arena in Berlin, O2 Arena in London, Staples Center in Los Angeles and the T-Mobile Arena in Las Vegas.

In October, it was reported that the Alibaba Sports division of Chinese tech giant Alibaba had entered into a 15-year contract to operate and manage the Olympic Sports Center in Hangzhou.

Last month, the Organizing Committee announced that sponsorship sales for the Games had generated nearly 3.8 billion yen ($598.6 million) with a total of 89 sponsors supporting the multi-sport event, including Chinese companies Alibaba, Geely Auto, China Mobile, China Telecom, Industrial and Commercial Bank of China.

Hangzhou authorities announced this month that redevelopment work at the Yellow Dragon Sports Center has been completed following a two-year renovation program. The complex is located 18 kilometers from the Asian Games Village and was first developed between 1997 and 2003, with the main stadium opening in 2000.

Image: Hangzhou Sports Park includes an 80,000-seat stadium, a 10,000-seat tennis center and a 10,000-seat aquatic center. Credit: Hangzhou 2022 Asian Games Organizing Committee.

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