Data MBA is the New Deal: MBA Students with Data Management Skills Can Get High Salaries

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In a recent study, AIM Research, a consulting firm, reported that there were 1,37,870 open jobs related to data analytics (as of June 2021). This is the highest number of jobs on record in this field, and an increase of 47.1% from the number of jobs reported in June 2020.

By VV Ravi Kumar

The industry has begun to seek out management talent who is comfortable with data. In response, some business schools have introduced MBA courses with a specialization in “business analysis”. The pandemic has disrupted conventional supply chains and digital adoption is growing. The change in consumer buying behavior has resulted in the creation of a rich data store, which requires managers who can handle huge data sets. The post-pandemic world should be heavily data driven; problem solving and decision making will become analytical, using business data sets.

In a recent study, AIM Research, a consulting firm, reported that there were 1,37,870 open jobs related to data analytics (as of June 2021). This is the highest number of jobs on record in this field, and an increase of 47.1% from the number of jobs reported in June 2020.

In the days to come, data management is expected to increase both the number and variety of industry roles. Students with data-related skills are expected to land jobs like Customer Success Analysts, Analysts, Price Analysts, Marketing Analysts, Operations Analysts, Sales Analysts, etc.

MBA students have traditionally been oriented towards functional areas such as marketing, finance, human resources, and operations, and generally try to avoid courses that focus on technical data, especially those without a background. in mathematics. But the unfolding scenario requires MBA students to develop some sort of data-related skill. They must combine the basic knowledge of traditional business fields along with the rich repository of data generated all around the companies for a successful career. The ability to analyze datasets can enable managers to identify patterns, gain insight, develop business strategies, and make sound management decisions.

In this VUCA (volatile, uncertain, complex and ambiguous) world, decisions will increasingly be based on data. MBA students with data management skills may have a head start and even possibly benefit from higher compensation packages than those without such skills.

The author is Deputy Director of the Symbiosis Institute of Business Management, Pune. Views are personal

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