Creative production agency Fuel is expanding its operations to Munster with the acquisition of Cork-based company Leigh Gillen Events.
The company announced that it would hire 20 new employees and occupy space in the city’s marina market.
Both companies operate in the events market by coordinating and advising on live and virtual conferences, festivals and staff engagement. Fuel has worked on events such as Junk Kouture and Dundrum’s Christmas Experience while Leigh Gillen has worked on the National Recruiting Federation’s annual conference and the Internet of Things conference held at the Nimbus Center of the Technological University of Munster.
Fuel currently employs 70 people at its headquarters in Dublin. The company said it plans to add 10 more positions in Dublin and 10 in Cork over the next two years. It will recruit for roles in creative, customer service, and production.
Fuel said the expansion to Munster aims to meet demand from businesses looking to interact with customers and employees. The firm was established in 2013 by Jamie Deasy and Brian McDermott. It has pivoted significantly during the Covid-19 pandemic to adapt to the challenges faced by customers in each of its geographic markets.
The acquisition of Leigh Gillen Events supports their strategy of expanding operations in Ireland, UK and USA. The company said it wants to grow its business with a combination of live and virtual events, brand experiences, employee engagement and gifting solutions. They are also exploring options to replicate their Dublin studio in a new location in Cork.
Co-founder Jamie Deasy said they were delighted to expand the company’s national presence through a new base in Cork. “The whole region is a well-established home for many global companies that will seek to engage meaningfully with their employees and customers, whether in Dublin, Dubai or Dunmanway,” he said.
“With Leigh and her team, we are in a strong position to ensure companies are both creative and innovative in this commitment.”
Leigh Gillen has been appointed director of Cork for Fuel. “I am delighted to join the rapidly growing team at Fuel, and I am really looking forward to engaging with businesses in Cork and Munster, as well as expanding the event offering for my existing clients.”
“Companies have been challenged during the pandemic, but have now learned that there are creative and bold ways to get noticed and stand out. Using the latest technologies, Fuel offers customers global reach with their virtual and hybrid events and continues to provide the highest levels of expertise, guidance and solutions for clients.”