Los Angeles-Based Streaming Influencer Imane “Pokimane” Anys Adds Another Hyphen to Her Title, Co-Founding a Talent Management and Branding Consulting Firm RTS which publicly launches today.
“I’ve been a content creator for almost eight years in a very, very young industry,” said Anys, 25. “I really felt there was a lack of precedents to refer to for any kind of advice. To be fair, there is no instruction manual or streamer manual. The YouTube video can teach you how to set up 3D lighting, but it can’t tell you what to do when you find yourself in an online controversy or teach you how to manage a team of editors to effectively run your YouTube channel. So I feel like I’ve gone through a lot of really frustrating trial and error when it comes to putting together a team of people who could support me, my channels, and my businesses. Fortunately, today this team is making sure that I can balance all my efforts with success. And I just want to be able to recreate that structure for other creators.
Anys, of Moroccan origin and raised in Canada, 8.3 million subscribers to his Twitch account, where she plays titles such as Fortnite, Valorant, League of Legends and Among us. She has also 6.7 million YouTube subscribers on its main page there.
RTS has been under construction for almost a year and now has 10 employees. He’s based in Los Angeles, but because he’s common in both the pandemic and the streaming industry, his employees are scattered across the continent.
Stuart Saw, a former Twitch and Endeavor executive, is CEO. Anys will be the Creative Director.
“Imane and I started talking last year about how we can build RTS to reimagine the designer economy and esports in a way that focuses on the sustainability of our industry,” Saw said in a statement. “She has such a close eye on the business, which will be a huge asset for designers and brands who really want to make a difference in the long run.”
Other key members of the team include Vice President of Talent Management Sue Lee (formerly at Twitch), COO Kim Phan (formerly at Blizzard and Endeavor) and Vice President of Sales and Jason Scorrano partnerships (formerly at Pax and Turner Sports).
Advisors include Twitch co-founder and former COO Kevin Lin, the Americas manager for PUBG Corp. Brian Corrigan and Endeavor Executive Vice President of Content Strategy and Partnerships Karen Brodkin.
The name of the company is in part a tribute to one of the video game industry’s beloved genres, real-time strategy, a term that also applies to what the company hopes to accomplish for its customers. , said Anys.
But the company has bigger ambitions to help reform an industry that has been troubled by trolls, sexism, racism, abuse, and problematic work and personal relationships.
“Right now we’re just launching by focusing on the games,” Anys said. “That could change in the future. But I think our current focus is on solving a lot of the issues that we see in the gaming industry. Every creator’s interests are different. They may want to move into non-gaming areas, which we wholeheartedly support. But as a company, that’s our main focus at the moment. We’ll see if that pivots in the future, but not until, at least in my opinion, that I’m a little more satisfied with the level of activity in the industry we’re in.
Anys has been a strong advocate of work-life balance and burnout prevention at a company known for its negative impacts even on the most successful creators, who can find themselves tied to an algorithmic grindstone, pushing endless content.
RTS will focus on the “creators we believe in” and provide career advice and connections, while reducing the formidable workload of talent who often feels like they have to do it all, said Anys.
“Basically we were stepping in and helping them on all fronts of the creative business, from optimizing your work-life balance to organizing your finances, which I’m pretty sure a lot of streamers tend to be. to be left on the back burner, ”said Anys. “(Also) just putting together a team of people to whom you can delegate even small mundane tasks can end up really, really, really relieving the stress on your shoulders and allowing you to do what you do best, that is, that is, just broadcast, create content, make others happy.
In addition to advising creators, RTS consults with brands in esports and beyond. The company owns and operates with Sony the Evolution Championship Series, an esports event known as Evo. It also works with Epic Games on the Fortnite World Cup and with Facebook.