Kore Software acquires fan data management company Sports Alliance

  • Kore acquired Hookit and SBB’s professional sports business earlier in 2022
  • Sports Alliance offers 140 new customers, new services and GDPR support

Kore Software has acquired Sports Alliance, a specialist in fan data management and digital marketing, to expand its service portfolio and presence in the EMEA region.

London-based Sports Alliance helps sports organizations’ marketing teams aggregate fan data and take action faster. Specifically, the company uses artificial intelligence (AI)-based insights to create multi-channel campaigns and engagement insights.

The acquisition gives Kore access to 140 new customers, expanding its global footprint, as well as providing new feature and service offerings to an existing customer base of more than 1,000 customers.

The acquisition of Sports Alliance will also strengthen Kore’s support capabilities for customers navigating European General Data Protection Regulation (GDPR) legislation, meaning greater attention can be paid to partnerships and strategy rather than compliance.

“Over the past two decades, Sports Alliance has achieved a dominant position serving European clubs, leagues and associations,” said Antony Khan, Chief Executive of the Sports Alliance. “As the undisputed global leader in providing data and marketing software to sports and entertainment organizations, the opportunities for growth are amazing.”

“By integrating Sports Alliance into the Kore portfolio, we are expanding our global footprint and capabilities,” added Jason Fletcher, CEO of Kore Software. “This marriage reinforces Kore’s position as the most comprehensive provider of engagement marketing solutions in the sports and entertainment market. We are excited about what we can continue to accomplish together.

Earlier this year, Kore acquired AI-based sponsorship analytics platform Hookit and the professional sports business of analytics firm SBB to create a “one-stop shop” for rights holders and brands to measure and manage their partnerships.


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