Nashville-based, women-run Olivia Management is launching her own label, Olivia Records, an independent Americana-Folk label headquartered in East Nashville that focuses on putting artists first.
The label will provide distribution, marketing and other label services to memorable artists of the genre, beginning with the release of CJ Temple’s brooding debut album Smoke, followed by Madeleine Kelson’s acoustic solo debut album While I Was. Away in April, and a captivating second album. feature film by eclectic artist Lauren Balthrop later this year.
Olivia Management Founder and CEO Erin Olivia Anderson has led the careers of a wide range of famous Americana artists over the past decade, including Jill Andrews, Smooth Hound Smith, Amanda Shires, The Secret Sisters , Matthew Perryman Jones and Hush Kids. At first, Anderson signed artists she already knew; gradually, she expanded the list to support a wider range of artists through consultation.
“I realized that I had focused my network on American and folk music – that’s what I love, and that’s what worked – so I very intentionally started to narrow down my client list. in this area,” she explains. Soon, the artists of Olivia Management were celebrating a GRAMMY nomination for Folk Album of the Year as well as a nomination for Emerging Artist of the Year at the Americana Music Awards.
Despite the setbacks of the pandemic in the music industry in 2020, Olivia Management has helped artists survive and even thrive in the wake of multiple tour cancellations: imbued with an entrepreneurial spirit, the team has created Patreon pages, planned and managed livestreams, and worked with their artists. reconsider what “live music” might sound like.
“I love working with independent artists because we can get creative,” says Anderson. “It’s a much more entrepreneurial process, where you have both flexibility and creative freedom.” In 2021, Olivia Management added Alex Blue and Street Corner Symphony to the full-time client roster, hired Grace Carey Hill as a full-time touring and marketing assistant, and promoted Mackenzie Fey to touring and marketing coordinator. full time marketing.
With a wealth of experience on both sides of the recording industry and fueled by a genuine passion for the artistry of her clients, Anderson’s next venture promises to be bright. “I wanted another way to invest in music that I believe in,” she says. “I’m not an artist, but I think my goal is the same as many of my artists: what else can I do? How can I contribute to music? Olivia Records is my answer to this question.”
In the early 2000s, Anderson graduated from Belmont University with a double major in music business and entrepreneurship and didn’t know what to do next. She’s now the head of one of Music City’s most beloved artist management companies. Over the past decade, she has steered Olivia Management through multiple storms, including the COVID-19 pandemic and its severe impact on live music, and racked up an impressive assortment of accolades in the hyper-entertainment industry. competitive Nashville along the way. As an adjunct professor of entrepreneurship at Belmont for the past nine years, Anderson also mentors aspiring entrepreneurs, using her experience to guide students in defining and developing their own career plans.
Anderson’s early career left her well-prepared for her current roles as burgeoning artist manager, CEO, mentor and record executive. After college, she worked as an executive assistant to the CEO and CFO of Universal Music Group, managing new media budgets and arranging data for high-profile record deals, then enrolled in the Vanderbilt’s Owen Graduate School of Management to earn his MBA.
After graduation, she took a job at Amazon Music in Seattle, where she produced online music sessions for top artists (Gavin DeGraw, Boyz II Men, Luke Bryan, The Civil Wars, the Lumineers) and managed Amazon’s “artist” project. central” – a main dashboard where artists, labels and managers control the online presence of the artist.
In 2012, Anderson decided to move back to Nashville and start her own management company. “It was always about helping great artists continue to make great art. That’s my ‘why’ and that’s not going to change,” Anderson says. “Olivia Records is an extension of that same mission.”