Paytm Money Partners with PMS Bazaar and Launches Portfolio Management Services Marketplace for HNI Investors


Paytm Money Launches PMS Marketplace for HNI Investors

New Delhi: Paytm Money, the wholly owned subsidiary of Paytm, on Friday launched the Portfolio Management Services (PMS) marketplace for high net worth (HNI) retail investors. The company has partnered with PMS Bazaar, an innovative PMS consulting startup, to launch this service. The platform offers highly transparent and comprehensive analysis of all PMS schemes, making it a reliable platform for HNI investors.

It is worth mentioning here that PMS is an investment service offered to HNIs with SEBI requiring a minimum investment of Rs 50 lakh. As the investment amount is large, investors prefer to evaluate their options in detail before making the final decision. There are many PMS schemes offered by different management companies and it takes time for investors to evaluate each scheme. Also, not all performance details are publicly available, making comparison difficult. The role of a PMS marketplace is therefore important. A PMS market offers key parameters for each system, such as total assets, inception date, benchmark, and fund manager details. The fund listing section shows plan performance over multiple time horizons and against benchmarks. As a result, investors can objectively compare plans, making their investment journey simple and transparent. Investors can schedule a call with advisors to understand the investment process and the risks. Thus, the market leverages technology to provide a 360 degree view of all plans on a single platform while providing a personalized understanding of individual plans.

Focuses on HNI Investors with Innovative Offers: Paytm Money previously introduced a feature allowing users to apply for IPOs as an HNI investor. PMS Marketplace is an additional step to meet the needs of HNI investors, the company said. These investors are generally more active in the financial markets and the size of their investment is large. Thus, the introduction of PMS Marketplace will help to further monetize existing HNI users of direct mutual funds, FNOs and stocks and attract more HNI investors, thereby increasing Paytm Money revenue.

PMS - Paytm Money

“At Paytm Money, we have leveraged technology to make investing and trading efficient and transparent. Extending the same to HNI investors, we have partnered with PMS Bazaar to launch PMS Marketplace, providing a one-stop shop. Data availability, technology-driven products, direct access to PMS experts leading to greater trust will bring us closer to making Paytm Money the most valued wealth management platform in India,” said Varun Sridhar , CEO of Paytm Money.

R Pallavarajan, Founder and Director of PMS Bazaar, said, “This unique strategic combination will accelerate the penetration of PMS investments in India. The reach of Paytm Money combined with the distribution power of PMS Bazaar will herald a new era in the PMS space. Besides distribution, PMS Bazaar’s award-winning content will help nurture investors and provide new actionable insights, driving industry growth.

It should be noted that PMS Marketplace will be available to select users, followed by a full rollout.


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