This strategic partnership, the first of its kind in the industry, makes PointsBet the official and exclusive sports betting partner of Troon. Thanks to the agreement, PointsBet receives category exclusivity across Troon’s media channels to include digital marketing through web, social and print assets as well as sponsorship of the category-leading Troon app.
PointsBet will have the ability to conduct high brand visibility actions at participating Troon-operated facilities, including exclusive odds integrations, and will unveil exciting golf-centric collaborations which will reward PointsBet users with golfing opportunities at Troon venues across the country.
PointsBet VIP customers will also be able to access hospitality and events at Troon managed facilities in addition to hosting the soon to be announced PointsBet Cup..
‘@PointsBetUSA, a leading global online gaming operator, today announced a partnership with Troon!
This strategic partnership, the first of its kind in the industry, makes PointsBet the official and exclusive sports betting partner of Troon.
—Troon (@Troon) January 21, 2022
“Between our partnership with NBC Sports, The Golf Channel and PGA TOUR, PointsBet has shown a commitment to the sport of golf through our brand’s investment in the space,” said Eric Foote, PointsBet Commercial Director. “As PointsBet continues to amplify its in-game presence, we were looking to partner with an established operator who shares our company values and commitment to customers. This partnership with Troon helps drive our connection with golfers to the next level, giving us visibility across Troon’s unparalleled portfolio of media properties and platforms.”
“PointsBet is a leader in the online gaming space with innovative technology that helps improve the consumer experience,” said Scott Van Newkirk, Director of Development, Troon. “We know that many members and guests who enjoy our Troon-managed facilities are passionate about sports and gaming. We are delighted to see our partnership with PointsBet grow as gaming opportunities increase across the country.”
Notah Begay III
“It’s exciting to see PointsBet developing creative and constructive partnerships with brands that are committed to growing the game and reaching golfers in new and exciting ways,” added Notah Begay III, PointsBet Global Golf Ambassador, four-time PGA TOUR winner and current analyst for NBC. “Partnering with Troon makes sense on so many levels, and the benefits will be felt by players and members across their portfolio of properties.”
Based in Scottsdale, Arizona, Troon is the world’s largest golf management company, with more than 630 locations worldwide, including properties in more than 45 states and 30 countries.
Having launched in the United States in New Jersey in January 2019, PointsBet currently operates its sports betting product in Colorado, Illinois, Indiana, Iowa, Michigan, Virginia and West Virginia, with Michigan and New Jersey online casinos. The company plans to start operations in Maryland and New York in the near future.