SoundCloud partners with management company Solid Foundation to launch A&R programs


Business News Deals Digital Management & Financing

By Chris Cooke | Posted on Wednesday, February 23, 2022

SoundCloud is further expanding its creator and artist services operations through a new joint venture with Atlanta-based management company Solid Foundation that “will discover new talent and revolutionize artist partnerships by giving creatives resources, tools and tailored access”. And why the hell not?

As part of the deal, Solid Foundation’s parent company, QC Media Holdings — probably best known for its Quality Control Music label — invested in SoundCloud. The plan is that Solid Foundation – and its founders Kevin ‘Coach K’ Lee and Pierre ‘P’ Thomas – will now be looking for artists on the Soundcloud platform to work with and invest with.

Together, they say, SoundCloud and Solid Foundation “will apply a combination of deep industry experience, proprietary data and information, and resources to create custom A&R programs for selected artists, including development, distribution and marketing and artist services”.

SoundCloud President Eliah Seton says, “Coach K and P are two of the most influential voices in music, having identified, developed and grown some of the most successful hip-hop groups of our time. With this deal, we unite SoundCloud, the largest A&R source on the planet, with the creative genius of Coach and P. We are thrilled to partner with them in this innovative way as together we amplify the voices of who’s next. in music “.

Thomas adds, “With our years of street listening skills, coupled with SoundCloud’s endless stream of talent and powerful data indicating what’s authentically bubbling in the scene, I can’t think of a better fusion of passion. , information and skill sets to create countless new pathways for emerging artists. We are beyond excited about this partnership.”

And Lee says, “There’s nothing more important to our process than discovering new artists, so partnering with SoundCloud, one of the biggest hotbeds of talent, is incredibly exciting for us.” Their data merging with our proven way of cultivating and building artists will be a mix to be reckoned with!”

Artists Solid Foundation already works with Migos, Lil Yachty, Lil Baby and City Girls.

LEARN MORE ABOUT: Solid Foundation | SoundCloud


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