Sports management company opens its headquarters in Worcester


Sports management and promotion company Cube International has launched its 45,000 square foot facility in Worcester.

The facility was jointly opened by the Mayor of Worcester, Cllr Stephen Hodgson, Birmingham 2022 Commonwealth Games mascot Perry the Bull, and Cube International CEO Ed Boardman.

The new facility will bring together several business sectors.

Boardman said, “The opening of our new headquarters in Worcester is an important development in the growth of Cube International’s business and an important milestone in realizing our ambitious growth plans. Our new facility will also allow us to improve our efficiency and sustainability within the sports industry and allow us to integrate our group more effectively. This is a big step forward as we grow our national and international footprint to better serve our customers and partners.

The company said the Commonwealth Games, to be held in Birmingham this year, was a major catalyst in the decision to move to Worcester, where the warehouse element will be used to run the on-site retail program for the Games, managing inventory and logistics.

As a business, Cube recently tripled its workforce and will, during the Games, employ more than 50 Megastore staff from June until the end of the Games, as well as 1,000 retail staff across all Games venues and villages. .

David Leather, CEO of CGF Partnership, said: “Seeing the impact of the Birmingham 2022 Commonwealth Games through the attraction of new businesses to the region, the growth of local businesses and the improvement of employment opportunities and of skills in the West Midlands, truly demonstrates the heritage of hosting the Commonwealth Games. can have on a region. With less than 150 days until the Games, it’s wonderful to see Cube, our official Master Licensee, bring even more benefits to the region during Games time and beyond.


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