What are online reputation management services?
Managing online reputation is all about creating the best possible online image for your brand. These services ensure that news and positive reviews are the first things customers (and potential prospects) see when they search for your business online.
For businesses that have negative information about them online, these services deploy various strategies to push unwanted stories and reviews from the front pages of search results.
For businesses with a positive online image, online reputation management services monitor the web to ensure that the reputation remains positive and that the business can react immediately when something negative comes up. Online reputation management can also manage your online reviews to make sure they are positive. Some companies conduct a crisis response to any major incident that could damage your brand image.
Who needs reputation management services?
Whether your online reputation is good, bad, or nonexistent, there is a good chance that you can benefit from hiring a reputation management service for your business or for yourself. The difference lies in the strategies that would benefit your business or your personal reputation the most.
For example, businesses and professionals who already have a positive online reputation can benefit from maintenance strategies such as review management and website monitoring. Those with a bad reputation online may need more advanced strategies to minimize bad search results and highlight positive accomplishments. They can benefit from social media review and management strategies, especially since reputation services can help businesses respond to customer complaints.
Building a whole new reputation can be difficult; Businesses and professionals who do not have an established online reputation can greatly benefit from hiring a reputation management service. These companies can help you establish your brand and claim authority through techniques such as content creation, building your social media profiles, improving your SEO, acquiring and managing reviews. clients.
Unless you have an experienced in-house team working on your social media presence and SEO, creating your content, collecting and managing customer reviews, and monitoring your website and overall online reputation, you should at least consider using a reputation management service.
Why do you need online reputation management services?
While some people may think that only businesses with a bad reputation need this type of service, all businesses and professionals can benefit from some level of online reputation management.
Anyone with a negative reputation can use these companies to help repair their image. These companies employ strategies to reduce or mask negative brand talk. These strategies include creating new, positive content that pushes negative articles further in the search results. Crisis management strategies can be used in the event of a serious incident requiring immediate attention.
Anyone with a positive online reputation can use these services to ensure that their image stays the same. It can be helpful for these services to monitor the web for mentions of your brand. Reputation management companies can promote positive news and reviews about you when they appear online, and if anything negative comes up, they can let you know quickly so you can take action and rectify the situation as soon as possible. possible.
How can a negative online reputation hurt you?
More than ever, consumers are relying on the Internet to determine where they shop, what they buy, where they eat and where they spend their money in general. They research online and read reviews from other consumers to determine the best companies to use. Knowing that today’s shoppers value what they see online highly, businesses need to maintain a positive image online. A few bad reviews or negative online articles can cause serious damage.
Tracking your online reputation, especially customer reviews, is more important than ever. According to recent surveys, 70% of consumers visit multiple review sites when considering buying from a local business. (The average consumer reads 10 reviews before they feel they can trust a business.) Almost half of consumers surveyed said they wouldn’t use a business that has less than four stars on business sites. opinion.
You want customers to judge your business for themselves. However, if they see bad reviews online, there’s a good chance they’ll turn to a competitor who has a better image online. You might never get a chance to prove these bad reviews fake because buyers won’t give you a chance. As a small business owner, you need to actively monitor your business’ online reputation to ensure that you are meeting the needs of your customers.
What causes a bad reputation?
Bad reputations can be due to things like over-promised and under-delivered services, shoddy products, and poor customer service. However, you can run a large business and still have a bad reputation online. It only takes a few unhappy customers to tarnish your brand if you aren’t managing your online image properly, especially if you don’t have a lot of online presence to begin with.
Businesses can earn a bad reputation by not responding to negative customer comments and reviews online. While it’s tempting to ignore angry customers, responding to and resolving complaints online can improve your relationships and retain customers. Plus, reading negative reviews can teach you where your products or services are lacking and where you can improve.
Almost as damaging as a bad reputation is not a reputation at all. If your business doesn’t have important online features like a website, social media accounts, up-to-date listings, reviews, or online mentions, customers are less likely to trust your brand. If your business doesn’t exist online, it doesn’t exist for potential customers.
How long does online reputation management take to work?
There is no set time to see the results of online reputation management services; it depends on the state of your brand image when you start and the strategies used by your hired service. Some companies may see results in the first month or two, while others may not see substantial improvements for six months to a year. Remember, these services do not offer a silver bullet; they employ strategies that take time to bear fruit. Patient businesses typically reap the rewards of online reputation management services.
What does an online reputation manager do?
An online reputation manager works with you to create a strategy that will best improve or maintain your branding image. They discuss your reputation and current goals with you, then create a personalized plan that stays within your budget and on time. Once you agree on the analysis and the campaign plan, the reputation manager works closely with you to implement their strategies and improve your reputation.
Your dedicated Reputation Manager assigned to you by the company should be a point of contact with whom you have an ongoing relationship. These managers often provide periodic reports and analysis on the status of your reputation and campaign, but you can also contact them with any questions regarding your reputation.
What’s the difference between reputation management and review management?
Reputation management is a combination of several strategies that can be used to maintain or improve your reputation, such as content creation, social media management, and online monitoring. Managing reviews is a specific part of reputation management.
Customer reviews play a major role in a brand’s online reputation, which is why some companies specifically focus on acquiring and managing reviews as a reputation management strategy. Other companies only use review management as part of their overall reputation management strategy. Determine if you just want help managing reviews or if you want help with your entire online presence before choosing a provider.