Yamaha Motor enters automotive asset management, service segment

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Yamaha Motor Company on Friday announced its move into asset management and automotive services with the launch of Moto Business Service India (MBSI), to meet the needs of tech startups that focus on the shared mobility space. The mobility solutions company, headquartered in Bangalore, aims to increase the use of vehicles on shared/rental platforms and create job opportunities, Yamaha Motor said in a statement.

MBSI will also source new and used vehicles and deploy them to rental platforms based on a revenue share model and also explore opportunities to work with last mile delivery platforms, especially with companies that want to deploy electric vehicles such as 2/3 and 4 wheelers, Yamaha Motor said. “We are delighted to officially launch MBSI in the Indian subcontinent. We will work closely together in the shared mobility space in multiple cities and generate employment opportunities,” said MBSI Managing Director Shoji Shiraishi.

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He said the company plans to work with more mobility companies in the future and transform the overall shared mobility space in India by bringing its financial and strategic experience to our stakeholders. MBSI said it aims to generate higher levels of employment for young people, empower more women to earn a living and support the business growth of mobility platforms with a focus on sustaining of a cleaner and greener environment.

The company said it believes in efficient aftermarket operations to ensure all vehicles are maintained to industry standards. MBSI said it will also set up workshops and spare parts centers to service vehicles that are rented from mobility service companies and other rental platforms.

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